RSA INSURANCE. KEEP CALM.

A closely targeted multi-media campaign to leverage RSA's British origins (seen as very reliable and trustworthy in the middle East) and to reassure them that when their car is insured through RSA they can keep calm. 

The art direction for the print and digital part of the campaign shamelessly pays homage to the very British and ubiquitous 'Keep calm and carry on' posters.

Radio Ads

The radio ads were amusing pastiches of old British 'public information' broadcasts.

These radio spots were part of a closely targeted campaign to underpin RSA's British origins (seen as very reliable and trustworthy in the middle East) and to reassure them that when their car is insured through RSA they can keep calm.